I am looking to frame a common practice I see occurring across the technology sector, but as I do with most of the masters tools, think about ways in which I can use to tear down his house, but also just grease up his hammers, loosen his axe heads, and other things that will just drive him bonkers. My new framing is called “digital fracking”, which also has been called disruption, cloud, APIs, AI, and other incarnations over the years, but is rarely about whatever words are used up front, ...