Last year I was walking around with my daughter and taking pictures for our Eugene Local Search web site. I am trying to have pictures of local attractions and business around Eugene, Oregon.
I took this picture of the Eugene Federal Courthouse. I then told a little story about it and happen to include a link Eugene Web Design Services which links to our web development company.
So it took a relevant geographical picture, some text, then linked with relevant keywords to our web site.
I have noticed I still get a some click through on this link as well as some search engine optimization value.
It is a nice example of using Flickr as part of your online marketing and social media marketing strategy.