Stories

As part of every social media marketing strategy that we build we conduct a conversational marketing assessment that evaluates the target arena we are considering entering as part of the social media marketing campaign.We are noticing that pretty much every one of our clients has a very fragmented presence on the Internet and in the social media space.This is not their fault it is the nature of technology and the Internet moving forward as a company grasps their goals ...

I was just test driving a new bookmarking and comment tracking tool called co.mments.com. I test drive these types of web services to see if there is a fit for use on social media marketing campaigns.It is a pretty simple straightforward approach...which I like. I prefer applications to do one thing and do it well.The tool has me bookmark my conversations as apposed to CoComment which is a firefox add-on and just tracks comments I place automatically.Mayb...

Telling the world about your businesses products and service has been around since the beginning of time, how you do this has evolved with each generation of business. The latest evolution of this consists of streaming the activities of your company, its staff, and your marketing efforts online in the social media space.There are many web 2.0 tools these days for getting your message out onto the social web. These tools include video sharing sites such as YouTube and Social Networking sites s...

Social Networks are a phenomenon amongst the younger generation of Internet uses, and has continue to grow in popularity amongst old users as well. The next growth in social network sites and usage will be among business users with networks such as LinkedIn. The business usage of social networks is still in its infancy and many small and large companies are struggling to understand how to best leverage for their own uses as well as being able to sanction usage by their employees.There are man...

There are so many opportunities on the Internet for marketing your business using social media, it is easy to get distracted and dilute your efforts. Having a strategy before you embark on social media marketing is extremely important, and revisiting this strategy regularly is critical to evolving and changing your approach so that you find success.Focusing your campaign in one specific conversation or topic is critical to keeping your approach and target audience small enough so that you can...

On the Internet there is a conversation going on. Everyone is participating in this conversation, using Social media. Pick a topic, the environment, politics, Britney Spears or your product and people are talking about it. They talk about it using Blogs, on video using Youtube, with images using Flickr, and they share and interact with others using MySpace and other social networks.This conversation happens everyday with or without your company being involved, people are talking about busines...

Social media content is at the heart of the web these days. Blogs, Video, Images, Audio, and other social media is what you use to listen in on the conversation and build an awareness of the audience and conversation that is taking place. To participate in the conversation you need to communicate through the creation of content as well. Content creation is as simple as posting comments on blogs or employing a complete production team to make videos each week.Content creation starts with adhoc...