What I Mean When I Say Domain Literacy

Online web domains are an increasingly important aspect of our daily business and personal lives. I get that the average folk could care less about domains, DNS, and the nuts and bolts of how the web works, but after this election, and as more of our personal and professional lives move online, I feel like folks ignore some of the deeper details at their own peril. In 2016, you either work on someone else's farm (domain), or you work on your own, and increasingly folks are operating their personal lives and business worlds entirely on someone's else's domain.

I do not expect folks to understand domains at a very technical level, but I'm working to develop a baseline expectation of what people should know, and evolve this into a coherent definition of what domain literacy means to me. Domain literacy for me means that an average citizen should have the following awareness:

These are the core elements of domain literacy in my opinion. It may sound like a lot to ask fo the average citizen, but I don't think it is much different than basic security, safety, common sense, and financial literacy required in the real world. You don't walk into shady establishments in the physical world, and hand over your private information to people you don't know or trust--we just need to help make people more of aware of the details of doing this in the digital, as well as our physical worlds.

This definition is a work in progress for me. This is the first time I've tried to define as a simple outline. I will work to keep refining, and hopefully also provide some basic exercises that people might be able to engage in, to strengthen their awareness when it comes to domains. This stuff will become increasingly important in the future. It will determine whether you are well informed during elections, as well as in control of your finances, the value generated by your own work, as well as your privacy and safety in an increasingly volatile online environment.