Kin Lane

Marketing Using Facebook

Was just reading Facebook Marketing Opportunities over at Digital Podcast.

I am currently playing around with several strategies for marketing our companies products on Facebook.

His statement about 8 ways to market on Facebook really stood out, and I have seen reciprocated on several other core marketing blogs:
  • Application Development
  • Group Participation
  • Paid Groups
  • Targete Ads
  • Newsfeed Advertising
  • Beacon Advertising
  • Guerrilla Individual Targeting
I am also exploring other methods for targeting around social graph marketing to specific measured social graphs for a focused but broad reach.